With offices in the United States and Singapore, Greenview is a boutique sustainability firm that provides hospitality organizations with consulting and advisory services, the leading online sustainability data platform, and industry research studies. Greenview has a niche focus and expertise in the hotel industry and work with many of the hotel industry’s leading chains including Marriott, IHG, Wyndham, Mandarin Oriental, Hyatt, and Hilton. Beyond hotel companies, Greenview works with research institutions, destinations, and cruise lines to catalyze sustainability as the industry’s thought leader.
Thought Leadership – We dive deeply into the issues of sustainability for our clients and seek to be thought leaders in the areas in which we work. Work to advance measurement through standardized, non-proprietary, and widely available tools and practices. Our tracking methods are intended to support industry standards and frameworks where “how to” gaps currently exist.
Thorough Understanding of Standards, Frameworks, and Certification – We work extensively with related standards, frameworks, and certifications. We utilize our understanding of their inner workings, cross-application, and effectiveness to spot trends, advise clients, and streamline processes. Greenview’s clients have received notable awards and recognition including the Dow Jones Sustainability Index Global Leader, CDP Leadership Index, GRESB Green Star, UFI Sustainable Development Award, and IMEX Green Meeting Award.
Active Industry Engagement – We are actively involved in the leading discussions on sustainability, with company spawn initiatives (see below for listing and descriptions) and affiliations and participation in organizations including Cornell University Center for Hospitality Research, Global Sustainable Tourism Council (GSTC), GRI Organizational Stakeholder, and Hotel Carbon Measurement Initiative (HCMI).
Eric Ricaurte – Founder & CEO
Eric founded Greenview as a boutique firm specializing in the metrics, measurement, and reporting of carbon and other sustainability performance indicators within travel & tourism. He is a frequent speaker, organizer, researcher, and generally ubiquitous character in the topic of sustainability measurement.
Eric began his career canoeing people through the jungle. He spent 10 years working in ecotourism across Costa Rica, Mexico and Brazil in operations and as a consultant. He started out managing eco lodges and nature park operations, and then naïvely decided to go on his own as an independent consultant. Eric built his client list to include hotels, parks, nature & cultural tour operators, receptive tour companies, and eventually destinations. During this time, he went 6 years straight without wearing a tie and his entrepreneurial ventures included co-owning a failed speedboat & outrigger canoeing tour business in Bahia, Brazil.
Throughout these formative years Eric spent plenty of time in forests and parks, and became fascinated with the concept of carbon sequestration for value it placed on nature and the opportunities it provided for conservation as well as tourism. He started researching the topic in 2001 and won a student research award at Cornell University for his paper titled “Carbon Offsetting, Trading, and Sequestration and their Relation to Travel & Tourism.” Fast forward 10 years later, as a research fellow at Cornell, Eric authored the study “Developing a Sustainability Measurement Framework for Hotels: Toward an Industry-wide Reporting Structure” and was selected as the technical consultant to facilitate the development of the methodology for the Hotel Carbon Measurement Initiative.
Throughout his career Eric has consulted globally for hotel properties; hotel companies; REITs; hospitality vendors; tourism operators, attractions and complexes; cruise lines; the UNWTO, WTTC, and AHLA; event organizers; and tourism destination organizations. Eric earned a Bachelor of Science degree from the Cornell University School of Hotel Administration and a Master of Science degree in Tourism & Travel Management from New York University. Eric is a member of the UFI Committee on Sustainable Development, the International Standards Working Group of the GSTC, and the PATA Sustainability and Social Responsibility Committee. He has held a research fellowship at the Cornell University Center for Hospitality Research and been an adjunct instructor at the NYU University Tisch Center for Hospitality and Tourism. Eric is an active board member of the Orphaned Starfish Foundation. In his spare time, Eric still hangs out in forests and has enjoyed playing Capoeira for over 12 years.
Grace Kang – Managing Partner
Grace is managing partner of Greenview, a sustainability consulting and research firm providing hospitality organizations with their strategy, programs, and reporting, and hospitality industry with industry insight, trends and benchmarks. She oversees Greenview’s Asia operations as well as co-develops the company’s business plan and growth strategy. She successfully rolled out the Greenview Portal, a software as a service online sustainability data management platform that makes tracking, measuring and improving in areas of sustainability and social responsibility easy and seamless. She leads a software development team and manages the continuous development of the Greenview Portal and industry benchmarking studies including the Green Lodging Trends Report, benchmarking sustainability operational best practices.
She has a focused background in the hotel industry with over 15 years of experience in various functional roles, particularly in driving business through data analysis, reporting and strategic programs. She brings corporate perspective from working at top global hotel brands such as Starwood Hotels and Resorts and Marriott International. At Starwood, Grace optimized the sales organization in underperforming markets by redesigning customer coverage models to drive revenue and gain market share, and managed and liaised with cross-functional teams to ensure that newly opening hotels have successful opening performances. At Marriott, she led the lodging business plan for select service properties to quantify future investments and profit contribution of new openings, and conducted investment analyses to structure various transactions. In addition to her hotel background, she gained Asia experience working at Samsung Card in Seoul, Korea. At Samsung Card, Grace designed a new premium customer experience strategy for Samsung Card VIP segment across all key servicing touch points to drive incremental revenue, developed the company’s first international online affiliate program as a vehicle to expand into the international market, and partnered with global hotel companies and luxury travel networks to provide differentiated and high-end travel benefits to the top tiered members.
Grace earned two degrees from Cornell University, a Bachelor of Science from the Hotel Administration School and Master of Business Administration from the Johnson Graduate School of Management. Cornell is where she found her passion for the hospitality industry and teaching fitness. On her spare time, she continues to teach group fitness programs.
Michael Berg, J.D. – Senior Advisor
Michael is a sustainability and governance expert with a focused specialization on how financial markets, regulators and large supply chains are addressing climate change and sustainability. Michael has served as a strategy and communications advisor to leading Fortune 200 companies and organizations across sectors including food, consumer products, healthcare, hospitality, technology, financial services, media and materials, with experience working with over 20 clients on GRI and CDP reporting. Michael is one of few certified in North America as a Global Reporting Initiative (GRI) trainer to educate organizations on the framework’s indicators and process for defining key stakeholders and material issues for reporting in alignment with strategic goals and industry-specific issues. Michael recently joined the Sustainability Accounting Standards Board (SASB) working group on materiality in healthcare. Michael received his Doctor of Jurisprudence from the University Of Texas School Of Law and his bachelor’s degree in finance and information systems from the Marshall School of Business at the University of Southern California.
Lindy Farrar – Senior Analyst
Lindy comes to Greenview as an Environmental Research and Policy Specialist. Prior to Greenview, Lindy was a Public Affairs Specialist at the U.S Environmental Protection Agency (EPA) in the Office of Research and Development (ORD), where she supported the development of the Safe and Sustainable Water Resources National Program’s Strategic Research Action Plan. She has experience supporting domestic and international research collaboration efforts for several U.S. Federal Agencies, international coalitions, and foundations. Lindy served as the Executive Secretary of the National Science and Technology Council’s (NSTC) Committee on Environment and Natural Resources (CENRS), Subcommittee on Water Availability and Quality (SWAQ) as an advisor and to assist the NSTC on policies, scientific developments, and research needs. Lindy holds a Bachelor’s Degree in International Relations with a focus on Global Environmental Politics from American University.
Rehmaashini Jagarajan, PhD – Senior Analyst
Rehma joins Greenview as Senior Analyst. Prior to Greenview, she has served as a Property Researcher at Raine & Horne International (Malaysia) specializing in market research and feasibility studies. She has experience conducting and preparing market research for the purpose of determining the highest and best use of land, ascertaining appropriate development proposals, and preparing feasibility studies relating to new development projects, subdivisions and renovation and refurbishment to existing buildings. She has also served as a valuation executive at JS Valuers Property Consultants Group Malaysia providing valuation services covering extensive range of properties for various different purposes. Rehma is a member of Malaysian Association of Facility Management (MAFM), a medium for the local Facility Management (FM) communities to interact and share knowledge or experience through activities co-organized with various parties both in public and private sectors. Rehma holds a Doctorate Degree (PhD) in Facilities Management as well as a Bachelor’s Degree in Property Management from the University of Technology Malaysia.