Green Lodging Trends

Participate in the Green Lodging Trends Report

The Green Lodging Trends Report is the lodging industry’s annual exercise to assess and benchmark sustainable best practices across hotels worldwide. Updated annually, the Green Lodging Trends Report helps discover innovative hotel efforts that should be recognized and can benefit peers, and shows what’s trending each year.

The Green Lodging Trends Report is powered by the Greenview Portal and managed by Greenview and Green Lodging News. We have support from cutting edge sponsors and recognized industry supporters. Read more below to participate.

Why should you participate in the Green Lodging Trends Report:

Get a free compare report! Find out where your property is aligned with best practices, and where it is behind among peers locally and worldwide.

Discover new innovative practices that hotels are implementing.

Use information to improve and ultimately outperform your competitors.

Highlight your innovations to showcase to the world in the annual trends report.

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More about the Green Lodging Trends Report

The Survey

Each year we devise a survey of about 100 questions covering the latest in operational practices, facility attributes, and outreach programs to conserve resources, reduce carbon emissions, increase guest experience, and make positive community impact. There is no cost to participate in the Green Lodging Survey. Hotels participate by responding to the survey via the Greenview Portal where answers are saved automatically and updated for the next year’s survey. In year one, there were about 2,000 hotels in the data set. We look forward to increasing the number year over year.

The Trends Report

We analyze the results with general trends and highlight exemplary practices and innovations that stand out, serving as a guidepost for the industry and especially the survey participants.

The Benchmarking Report

We prepare a compare report, confidential to each participant, to serve as a yardstick for a hotel to understand the status of each specific practice within the general participant universe.

Become a Sponsor

Awesome distribution and press (see distribution and press section)

Low-cost solution for engagement hotels.

Build awareness of practices and gaps through survey questions.

Stimulate hotels to adopt specific criteria incrementally through confidential benchmarking.

2016/2017 Timeline

Green Lodging Survey 2017 will launch on May 1 2017 and will remain open until June 15, 2017. Please visit us then to take part in the world’s largest benchmarking exercise for sustainability best practices.

The first annual Green Lodging Survey 2016 closed in Q3 of 2016. Green Lodging Trends Report and customized participant compare report was released on November 28, 2016.

The Survey Model

Green Lodging Trends Report questions are designed to identify 1) uptake of best practices and 2) new innovative practices that are emerging. We open the survey each year for a 6 weeks. Participants fill out the survey via the online Greenview Portal platform. There is no cost for hotels to participate (we fund the project with sponsorship). Results are analyzed, and each participants receives a confidential comparative benchmarking report, indicating their answer in comparison to the uptake of each practice within segment, region, and globally. Hotel company supporters receive aggregate portfolio reports for their properties under ownership or management. We publish a free, publicly available trends report highlighting uptake, and examples of innovation found (this report does not mention any performance of specific properties or brands). Then we use the results to design the next year’s survey, repeating the process. Participants’ answers are kept on file confidentially through the Greenview Portal, making it easier to update and participate in subsequent surveys.

Distribution and Press

Participants and reach will stem from databases held by Green Lodging News, Greenview’s network, partners including Brighton Management, Green Key Global, Green Key, Greenotels, Horwath HTL Asia Pacific, Travelife and a network of hotel companies, event organizers, destinations, and industry associations. The report will be promoted throughout the year on this page, the Green Lodging News website (over 170,000 total visits), and through other hotel trade publications such as Green Hotelier, and through such well-known press release distribution services as Hotel-Online, Hotel News Resource, and Hospitality Net.

Additionally, the results will be presented throughout the year at various industry conferences and roundtables, and sent personally to corporate responsibility and sustainability executives at all major brands. The report will be pushed via e-mail to the more than 4,900 opt-in subscribers of Green Lodging News and to tens of thousands of additional hoteliers through media and other partners and sponsors. Participating hotels also will have an opportunity to receive recognition in the published report, press releases, and other external communications.

Become an Industry Supporter

Hotel brands, management company, owners, hotel associations, and industry bodies can become supporters to advance sustainability in the hotel industry.

Hotel brands, management companies and owners will get a confidential “company-level” compare report to benchmark their portfolio against your peer groups.

Get your properties on board to learn best practices and innovative efforts by hotels, improve over time, and ultimately outperform your competitors.

Frequently Asked Questions

What is the process for signing up to participate in the Green Lodging Trends Report?

Each participant must be a representative of an operating hotel. Please click on sign up button to register your hotel with property and contact details on the Greenview Portal (there are no fees for registration). Once your account has been verified, you will receive your login credentials. Log in and click on Green Surveys to locate the Green Lodging Trends Report survey.

Is there a fee to participate?

No, there is no fee for hotels to participate.

Who sees each hotel’s results?

The results are kept confidential, with Greenview hosting the data and benchmarking reports, and Green Lodging News receiving the consolidated trends results and individual highlights of innovation mentioned in order to produce the public trends report. Sponsors do not receive the results. Hotel companies that join the project as industry supporters may receive results specifically for their properties under ownership or management.

When will the reports be released?

Green Lodging Trends Report 2017 will be released in August 2017.

I’d like to participate next year, how do I get involved now?

Please sign-up here and we will send you an invitation to participate at the next round of survey process.

What types of information does the survey cover?

Though called the “Green” Lodging Trends Report, several aspects of sustainability are covered, including efficient building design and operations as well as community efforts and charitable giving. Topics such as energy, water, waste, carbon emissions, green meetings programs, community giving, employee engagement, guest engagement, and much more are covered. The questions are largely yes/no in nature or asking for a range of implementation within the property. No data are requested as part of the survey.

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